Vertigo Video, American Hardcore, Zero Tolerance, Third Degree Films, Smash Pictures, Pornstar.com and lukeford.com, have announced the "Go Hard or Go Home" party on Friday, January 7 at OPM Nightclub, in the Caesar's Palace Resort in Las Vegas.

There will be an open bar from 11pm to Midnight, sponsored by Below Vodka and Red Rum. Adult films stars and VIPs are expected to take full advantage of it.

Spinning hip-hop for the evening will be DJ Muggs of Cypress Hill and DJ Jam from Snoop Dogg's posse.

Mainstream sponsors include New York Models, Royal Elastics, XXL Magazine, Virgin Cola, Roaring Lion Energy Drink, Super Custom and Gawtti Clothing.