There's heat in LA but nothing hotter than the gorgeous girls of Digital Playground. Riley Steele makes her Hustler Magazine cover debut in the December 2010 issue, on newsstands now. And to ignite things even more, Riley Steele is appearing at the iconic Hustler Hollywood store on the sunset strip next Thursday, September 23rd to promote her latest Digital Playground release Body Heat.

Riley screamed with delight when she heard the news, "OMG! OMG! This is so exciting! I've always dreamed of being on the cover of Hustler...and it came true!"

Samantha Lewis, CEO of Digital Playground was equally pleased with Riley's cover, "Hustler Magazine always features the most beautiful cover models and we're proud to have Riley represent Digital Playground in the December issue."

Fans are invited to come out and meet Hustler's newest cover girl, Riley Steele in person along with the rest of the smoking-hot cast of Digital Playground's Body Heat.

The event takes place Thursday, September 23rd from 8-10pm at Hustler Hollywood, 8920 Sunset Blvd. in West Hollywood. California. The Digital Playground contract stars will be meeting and greeting fans to promote the much anticipated release of Body Heat.

For a sneak peek - check out the special fan site: www.bodyheatxxx.com


About LFP Publishing, Inc.

From the first day Hustler hit newsstands, Larry Flynt, the fearless publisher and founder of LFP, challenged America's interpretation of the First Amendment. Flynt's style was showcased in a series of closely watched lawsuits that pitted freedom of speech against pornography and his career-long battle against censorship helped build an entertainment enterprise out of the most controversial magazine in America. Hustler Magazine covers, reports, comments on and defines the adult news, art, entertainment, lifestyle, music, fashion, politics and personalities that characterize current culture. Founded in 1974, Hustler magazine reaches more than 500,000 readers each month and is published by LFP, Inc. along with more than 30 additional titles and creates content for distribution via broadcast, digital media and mobile platforms. Other ventures either wholly owned by or licensed by Flynt or LFP, Inc. include the Hustler Clubs and Hustler Hollywood Stores and Hustler Apparel, DVD production and Hustler Novelties divisions as well as the Hustler Casino located in Gardena, California.


About Hustler Hollywood

Larry Flynt's vision for an upscale adult boutique began in 1998 when the first Hustler Hollywood store opened on the famed Sunset Strip. Since then, the ever-expanding chain has been offering consumers a bright, refreshing emporium of lingerie, apparel, movies and other merchandise. With nine locations and plans for further expansion in the coming years, Hustler Hollywood is changing the face of sexual behavior worldwide. For more information on everything Hustler, visit www.HustlerWorld.com


About Digital Playground:

Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available, as well as sexy and powerful novelty lines to compliment blockbuster films. Since the Company's inception in 1993, Digital Playground has earned over 300 awards, currently garners more than 80% of high definition sales within the adult market, and is a leading provider of Blu-ray titles. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground's commitment to excellence, innovative technology, brilliant full-length productions and exclusive Contract Stars are the secrets to its success and makes Digital Playground the most highly demanded supplier of content for hotel, IPTV, cable, pay-per-view and mobile networks worldwide.