In an effort to make convention/tradeshow attendance more economical for both store owners and vendors and to flesh out the offerings of two industry shows, the producers of the Fall ILS (International Lingerie Show) and the new StorErotica 'What's New Marketplace' Show will combine forces to present the largest convention and tradeshow for the intimate apparel and soft adult products industries this September 21-23, 2009 at The Rio Hotel & Casino in Las Vegas.

The highly successful ILS tradeshows are held twice a year at The Rio in Las Vegas in the Spring and the Fall. Their Spring 2009 ILS (International Lingerie Show) tradeshow will be held April 20-22. Storerotica Magazine, which has produced the StorErotica Expo for the past two years, will have a booth at the Spring 2009 ILS tradeshow to promote the combined ILS (International Lingerie Show)/StorErotica show this coming Fall.

The Fall 2009 combined shows mean more vendor booths, more buyer attendees, more evening events, a series of educational panel sessions and workshops, and an annual industry Awards Show. ILS will continue to present a stellar line-up of top-end industry vendors in their Tradeshow in The Rio's Pavilion and Miranda Ballrooms, while Storerotica's 'What's New Marketplace' Show will include a tradeshow for new, up-and-coming companies across the hall in The Rio's Brasilia Ballroom. Storerotica will also produce a series of educational panel sessions and workshops in The Rio's Tropical Room for store owners, reflecting the same must-have industry expertise presented in their bimonthly magazine.

'We are very excited that Jeff Yunis and Michael Moreira have agreed to have Storerotica, as both an industry magazine and convention, be a part of the ILS program,' said Storerotica Magazine Publisher Don Waitt. 'It just makes sense to combine our forces and give this industry a conference that offers both buyers and exhibitors the most comprehensive and exciting agenda possible.'

'We have long been interested in expanding our ILS tradeshow to include 'conference' types of activities like panel sessions and workshops,' said ILS' Moreira, 'and we know that Storerotica, which has long been a supporter of our show and of the industry, will deliver this new component to the ILS Fall show.'